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PanLink – Spring campaign 2015

PanLink_DR2015SE

A chain is only as strong as its weakest link

For the third year, Small Agency helped contract manufacturer PanLink with direct mailings for the Swedish and Polish market. This year we built the communication around the company’s corporate tagline ”a strong link in your value chain” and the campaign headline ”a chain is only as strong as its weakest link”. PanLink is a Swedish contract manufacturer with manufacturing plants in China and Poland.